Bengisu Duru

How to Improve Digital Marketing Performance During Back to School?

To improve Back to School performance throughout the season, you first need to identify when demand rises and in which categories. Shifting budget toward campaigns that can actually scale, completing SEO preparation before the season begins, and reading results through ROAS, CPA, conversion rate, revenue and MER lead to sounder decisions. When reporting, attribution differences between Google Ads, Meta Ads and GA4 should also be taken into account.