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Why Do Google Ads and GA4 Conversions Differ? Which Data Should You Trust?
Google Ads and GA4 can report different conversion and revenue figures for the same period. Attribution, counting method, conversion window and reporting date determine where the gap comes from — and which data belongs to which decision.
How to Analyze Marketing Data with AI? 10 Use Cases from Campaign Analysis to Optimization
Google Ads, Meta Ads, GA4, Search Console, and e-commerce platforms provide marketing teams with numerous metrics. The challenge isn't accessing the data, but rather identifying the cause of performance changes and…
Why Website, Marketplace, and Advertising Data Should Be Analyzed Together in E-commerce?
An e-commerce brand's sales journey often doesn't start and end on a single channel. A user might see a product in a Meta ad, search for the brand on Google a few days later, check the price on the website, and place…
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