Follow the real results of businesses using AdsLuma and everything new we add to the platform.
What Is a Dashboard? How to Build a Marketing Dashboard (With Examples)
A dashboard summarises the state of a business on one screen. Which metrics a good marketing dashboard contains, who it is built for, which tools to use, how often it should refresh and the five most common mistakes; with a worked e-commerce example.
What Is ROI? How to Calculate Return on Investment and How It Differs From ROAS
ROI shows, as a percentage, how much net profit an investment produces relative to its cost. The formula, worked examples, the traps of marketing ROI, payback period and the difference between ROI and ROAS; a practical guide.
What Are CAC and LTV? How to Calculate Customer Acquisition Cost and Lifetime Value
CAC is what you pay to win a customer; LTV is the profit that customer leaves you over their lifetime. The ratio between the two tells you how much you can spend on marketing. Formulas, worked examples, the LTV/CAC ratio, payback period and a cohort view.
How to Advertise on Instagram: Costs, Steps and Measuring Results
There are two ways to advertise on Instagram: the "boost" button in the app or Meta Ads Manager. Which to use when, what decides ad costs, campaign setup step by step, and why the ad panel alone is not enough to measure sales.
How to Test Site Speed: What Are Core Web Vitals and How to Improve Them
The right way to measure site speed is not a single score but Google's three Core Web Vitals read with real user data. Which free tools to use, which pages to test, the five things that slow mobile sites most and the order to fix them in.
What Is a KPI? KPI Examples for Digital Marketing and E-commerce
A KPI is one of a small number of measures that show how close you are to a goal; not every metric is a KPI. What it stands for, how it differs from a metric, what makes a good KPI, examples for e-commerce, lead generation and SEO, and how to set targets.
What Is Google Tag Manager? Setup Guide for GA4 and Conversion Tracking
Google Tag Manager lets you manage measurement and marketing codes from one panel instead of adding them to the site one by one. What it does, how to set up GA4 and Google Ads conversion tags, the data layer, preview mode, consent and the most common mistakes.
How to Build a Digital Marketing Report: Key KPIs and a Sample Report Structure
A digital marketing report brings together ad spend, website performance, organic visibility, and business results within the same period. The goal isn't just tallying last month's clicks or conversions, but understanding how spend changes translate into revenue, CPA, ROAS, MER, and overall marketing efficiency. Reading Google Ads, Meta Ads, GA4, and Search Console data over the same timeframe makes it much clearer which channel is driving growth and where efficiency is being lost.
Why Meta Ads and Google Ads Results Don't Match Up
Seeing 180 purchases in Meta Ads, 140 conversions in Google Ads, and 220 orders in your e-commerce backend can look like a tracking error at first glance. In reality, Meta Ads and Google Ads measure the same sale using different rules, so the numbers were never meant to line up exactly.
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